Traffic Exchange 101
A quick tutorial - Part 4

Designing Your Squeeze Page

A successful squeeze page will have these characteristics:

1.      Load Fast - Remember, you only have a window of about 5-15 seconds before the user move on to the next site. Keep in mind, a good portion of users are still on Dial-up.

     If your pages do not load quickly, you would have wasted your hard earned credits.

2.      Stand out from the crowd - You can not just put up a standard affiliate page and call yourself a traffic exchange marketer. You must brand yourself and make yourself known.

     People rarely buy or join a program from a total stranger. They do so from people with whom they trust. Adding a picture and/or include a brief bio of yourself is a good way to personalized the squeeze page.

3.      Provide the users with key information about your service or product - Have you ever try to read those long affiliate pages in 15 seconds or less? Moreover, would you even want to, after you have already seen it a hundred times over?

     Make it short, sweet and to the point. Leave no doubt in your viewers mind exactly what products you are selling and what services you are providing.

4.      Capture name and or email address - I highly recommend having some sort of form to capture your viewers name and email. Once you have successfully captured a lead, you can then sell to your lead at a later time, either through your auto responder or your newsletter.

     Remember what I said about viewers only buying from whom they trust? Writing quality contents with your newsletters is an excellent way to build trust with your readers.

5.      Call for Action - This is probably the most important aspect of creating a squeeze page. Some where on your squeeze page you MUST ask your viewers to do something, whether it is to buy your product or join your program, or something as simple as "Click Here for more information", or "Fill in your Name and Email"....etc.

If you do not ask for it, you most likely, will not get it.

The Money Is In The List - The above steps are designed with a singular purpose, to build a customer base for your business. "The money is in the list" is not just a cliché. It is a proven methodology, for the past 10 years, for successful Traffic Exchange marketers.

     I highly recommend using Robert Puddy's InstantSqueezePageGenerator. It is one of the best tool around for creating your own personal squeeze pages.  You don't  need to know html, you do not have to have your own hosting. The squeeze pages you create will be hosted on Robert's own dedicated server, and, best of all, it is completely free to use.

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